the company is facing a massive backlash over its billboard campaign , including vandalised posters , a petition , a protest rally and even a bomb threat .
the ` body shaming ' campaign has seen many of its posters defaced with feminist slogans , more than 50,000 people sign a petition to have them removed and a demonstration planned for this weekend in protest .
but yesterday the marketing boss claimed the firm is ` just trying to make the nation healthier ' that